The 1990s was an era of conservatism as free-market ideology consolidated its hold on USA and UK cultures. For many feminists, the 1990s was a period of 'backlash' against feminism:
The highly politicised response to the crisis of the gay AIDS epidemic of the 1990s placed queer activism powerfully on the cultural agenda in the USA. The New Black Cinema of the 1980s had proved a renewed commercial viability for 'marginal' film production. The assimilation of lesbianism to a universalising construct of 'sexuality' and the edgy glamour of queer iconography opened up access to popular forms and commercial funding for lesbian filmmakers for the first time.